Alter Ego Italy Hydraday Shampoo 10oz

Alter Ego Italy Hydraday Shampoo is a deeply hydrating shampoo enriched with fermented rice water, designed to provide intense moisture and nourishment to dry, dehydrated, or damaged hair. Its gentle formula cleanses while restoring the hair’s natural moisture balance, leaving it soft, smooth, and revitalized.

Key features of Alter Ego Italy Hydraday Shampoo include:

• Fermented Rice Water: Known for its rich amino acids, vitamins, and antioxidants, this powerful ingredient helps to strengthen hair, improve elasticity, and promote overall hair health.
• Intense Hydration: Deeply hydrates and replenishes moisture, targeting dry and brittle hair to restore softness and shine.
• Gentle Cleansing: Provides a mild cleanse that doesn’t strip hair of essential oils, making it suitable for everyday use.
• Nourishing Formula: Infused with natural extracts and oils that help nourish the hair, leaving it silky, smooth, and manageable.
• Frizz Reduction and Shine: Smooths the hair cuticle to control frizz, adding shine and enhancing hair’s natural texture.
• Strengthening and Repair: The addition of fermented rice water works to fortify the hair, reducing breakage and supporting healthy growth.

Ideal for those with dry or damaged hair, Hydraday Shampoo is perfect for daily use, ensuring that hair stays hydrated, strong, and healthy while benefiting from the natural power of fermented rice water.